AJA: Research Mark

Maya Talaat

AO4: Undertake and apply appropriate research

Level 5	16–20	A	The ability to undertake and apply appropriate research is excellent, as evidenced in detail on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates the effectiveness of this research. Research informs the creative critical reflection to a high degree.
Level 4	12–15	B	The ability to undertake and apply appropriate research is competent, as evidenced on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates evidence of this research. Research informs the creative critical reflection to a good degree.
Level 3	8–11	C	The ability to undertake and apply appropriate research is apparent at a satisfactory level, as evidenced on the blog with some examples of film or magazine production elements. The finished product also demonstrates some evidence of this research. Research will inform the creative critical reflection to some degree.
Level 2	4–7	D	The ability to undertake and apply appropriate research is apparent at a limited level, as evidenced on the blog, with limited examples of film or magazine production elements. The finished product also demonstrates limited evidence of this research. Research informs the creative critical reflection to a limited degree.
Level 1	1-3	E	The ability to undertake and apply appropriate research is apparent at a minimal level, as evidenced on the blog with examples of film or magazine production elements barely apparent. The finished product also demonstrates minimal evidence of this research. Research informs the creative critical reflection to a minimal degree.
Level 0	0	U	There is no evidence of ability to undertake and apply appropriate research.

Targets

1. Complete following tasks: Conventions of film openings, Editing analysis, Narrative analysis, Storyboard, test shots  
2. Production schedule – change to future tense and put in table
3. Shot list – add more shots and insert into table
4. BBFC Rating – add more detail – why did you choose this rating?
5. Title analysis – add detail to analysis and post your own film title, explaining your choices (font style colour etc).
6. Opening credits analysis – add analysis (see Kamini blog example) and edit images into a storyboard
7. Gender representation – link to your own product – will you follow conventional gender representation?
8. Narrative analysis – apply Todorov’s equilibrium theory to a film opening and then link to your own product – will you follow the narrative equilibrium theory?
9. Location planning – add more locations and explain choices in more detail
10. Soundtrack analysis – embed the opening you analysed and put analysis in a table
11. Costume/props planning – add more detail
12. Production title logo – explain choices
13. Audience profile – add more detail – age, gender, interests, etc. Also discuss how you intend to appeal to this audience.  Use an images/video to show typical target audience member and similar products they would be interested in.  
14. Focus group video – draw more detailed conclusions from responses – which ideas are you going to use in your own product and why?
15. Analysis of film openings – add more detail to analysis
16. PROOF READ AND CORRECT ALL POSTS – spelling, punctuation, grammar, capitals etc

DEADLINE: January 15 2015