Focus group and evaluation

 For our focus group we decided to show the dark knight rises movie opening. We picked 3 girls and 2 guys for our audience and we had asked them;

Before the opening;
 In the opening would you rather see a drug bust or the planning of the drug bust?
What type of setting would be suitable?

After watching the opening;
What do you think was a key audience pleaser?
In your opinion what would you change about the opening?
Do you think the music was appropriate? Why?
Was the costume affective in hiding the joker's identity?

the responses we got back varied and this helped us more with the planning.
BEFORE TRAILER
1.would you rather see a drug bust in the opening or the planning of the drug bust?

most of the group agreed on wanting to see the action straight anyway,however one member raised the point of if they witnessed the planning the movie would be more understandable and clearer when it comes to the action.
we have decide to go straight into the drug bust because it gives an intense opening and more adrenaline to the audience.

2. Would a slowed pace opening or a fast pace opening be more effective?


the whole group had agreed on a fast pace opening because it looks better and engages with the audience more, so we have decide to use a fast pace movie opening.

AFTER TRAILER

3.What about the trailer was most effective?

the dialogue was found to be the most interesting, showing we need to have a good and engaging script to our opening

4.What do you think was a key audience pleasure?


the members replied saying that they would like to know what happens in the end of the clip, the scene builds suspense through out and raises the questions as to why they are doing this and why th joker is involved.

5. Did the joker's costume hide his identity in an effective way?
the group had responded saying that the jokers identity was hidden behind a clown mask which shows irony because the joker himself is s clown.

we then asked a few quick questions on our opening and the response we got has helped us further ideas to our opening and improve it by the feedback we were given